Lead Creative Director

XTENDEDWEAR

XTENDEDWEAR

XTENDEDWEAR

Overview

Overview

Overview

I founded XTENDEDWEAR to sell skateboarding shoelaces and insoles to my YouTube skateboarding audience. In developing this brand, I was responsible for creating the packaging, video content, and website. I designed all aspects of the company, directed photo shoots, and developed the branding for both the product and the company.

BRANDING

BRANDING

BRANDING

Packaging

Developed and designed packaging to effectively showcase and highlight the product.

Imagery

The clouds and sky in my branding symbolize freedom and limitless possibilities, much like the spirit of skateboarding. The pile of skateboarding shoelaces represents the countless options available, with my unbreakable shoelaces rising to the top, signifying durability, reliability, and standing out as the superior choice

Art Direction

These shoelaces were designed for exceptional durability. To convey this, I collaborated with a photographer and directed a photoshoot that depicted the shoelaces enduring explosions, skateboards, and razor blades. The imagery reinforces the message of extraordinarily strong shoelaces built for the demands of skateboarding.

Content Creation

Producing content to generate more sales, demonstrating the ability of the insoles and the shoelaces. As well as some fun content to watch.

More Work

Let’s Work Together

sr.designerFlores@gmail.com

© Copyright 2024, All Rights Reserved by Christian Flores

YouTube

YouTube

Instagram

Instagram

LinkedIn

LinkedIn

Let’s Work Together

sr.designerFlores@gmail.com

© Copyright 2024, All Rights Reserved by Christian Flores

YouTube

YouTube

Instagram

Instagram

LinkedIn

LinkedIn

Let’s Work Together

sr.designerFlores@gmail.com

© Copyright 2024, All Rights Reserved by Christian Flores

YouTube

YouTube

Instagram

Instagram

LinkedIn

LinkedIn