Project Overview:

Collaborated closely with Aurora's leadership and engineering teams to facilitate the successful launch of multiple new products. Played a pivotal role in developing comprehensive branding strategies and overseeing the creation of tailored marketing materials for each product. Through effective coordination and communication, ensured alignment between product vision, branding initiatives, and marketing campaigns, resulting in impactful and cohesive product launches.

Scope Of Work:

In accordance with Aurora's brand guidelines, I meticulously followed the prescribed visual identity standards while leading the development of diverse marketing materials for our projects. This involved the creation of distinctive logos tailored to each new product, designed to harmonize with Aurora's overarching brand ethos. These logos were strategically incorporated into vital collateral such as surgical technique guides, promotional videos, and directly onto the medical devices themselves, ensuring a unified and compelling brand presence throughout every stage of the product lifecycle. Furthermore, I conceptualized and produced branded videos spotlighting the company and its founders, effectively conveying the process of product development and consistently emphasizing our mission of healing people.

Additional Information:

During my tenure at Aurora Spine, I experienced a significant expansion of my skill set beyond initial expectations. Through dedicated effort and continuous learning, I acquired proficiency in various areas, including website development, video content creation, and social media marketing. Leveraging these newfound capabilities, I effectively minimized the company's reliance on external vendors, resulting in substantial cost savings across multiple projects.

My commitment to excellence and passion for my work were key drivers in achieving these outcomes. As I transition towards new opportunities, I am eager to apply my skills and passion in a growth-oriented organization poised for success.